“top people have very clear goals. they know who they are and they know what they want. they write down and they make plans for its accomplishment. unsuccessful people carry their goals around in their head like marbles rattling around in a can, and we say a goal that is not in writing is merely a fantasy. and everybody has fantasies, but those fantasies are like bullets with no powder in the cartridge. people go through life shooting blanks without written goals — and that’s the starting point.” – Brian Tracy, The Compound Effect (71-72)